MARKETING GUIDE

Do you have the skills to run your own entrepreneurial hustle, but you’re missing promotional tips and marketing tools?
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AN INTRODUCTION

Do you have the skills to run your own entrepreneurial hustle, but you’re missing promotional tips and marketing tools? Don’t have the capacity to hire a team of marketing professionals or the time to go back to school and learn the ins and outs of marketing? Here is a place to get started!

WHAT IS MARKETING?

Let’s start with the basics. When you think about marketing, do you picture the influencers that you follow on Instagram? How about the sponsored posts you scroll past on Facebook? These are some fairly new examples of marketing in the digital age.

Marketing at its core is creating value for a product or service. This broad definition is jam packed with strategy, software, content, and design. Since graduating from Drexel University, I’ve only begun to peel back the layers of what people think marketing entails. When an electrical engineer types the position she is looking for into the search bar on LinkedIn or Monster, she sees all of the potential positions right in front of her. When a marketing professional searches for job opportunities, they have to think outside of the box:

MARKETING JOB TITLES

  • Media Design Coordinator
  • Digital Media Coordinator
  • Marketing Specialist

MORE MARKETING JOB TITLES

  • Copywriter
  • Integrated Marketing Representative
  • Content Specialist
  • Communications Manager

EVEN MORE MARKETING JOB TITLES

  • Advertising Consultant
  • Brand Sales Manager
  • Marketing Analyst

The list goes on and on. Marketers wear a lot of hats – which can be challenging when you’re first getting started, but as you move forward in your career, you learn more and develop skills you never thought you’d have. Some skills that fall under marketing are:

MARKETING TASKS

  • Editing
  • Blogging
  • Website Maintenance
  • Photography
  • Video Production

MORE MARKETING TASKS

  • Photo Editing
  • Copywriting
  • Analytics
  • Social Media
  • Design
  • Event Planning

EVEN MORE MARKETING TASKS

  • Branding
  • Customer Relationship Management
  • Market Research
  • E-Commerce
  • Search Engine Optimization

The more advanced technology becomes (thanks internet), the more skills and softwares need to be learned.

So why should this matter to an entrepreneur; aka the brains, the guts, and the ideas behind an organization? With all of these ever-evolving technologies, how are you supposed to keep up with the latest marketing tactics to promote to your target market and not get bogged down by the endless, overwhelming promotional opportunities? You need a one-stop shop to learn the bare minimum of skills to promote your new venture and to find your potential customers.

Until you have the money to hire your own marketing consultant or team of marketing professionals, use the resources on my blog to promote your business and find the people who you aim to help with your products and services.

What do I really need to get my business seen?

Let’s break down the bare minimum starter pack you need as an entrepreneur.

  1. Clean, Concise, Search Engine-Friendly Website
  2. Small, Yet Effective Photo Library
  3. Social Media Presence
  4. Strategy for Growing a Loyal Customer Base
  5. 1-Year Plan to Move Your Business Forward
  6. Content!

Don’t get overwhelmed – you’ve made it this far. You’re the brains behind the organization, so let me help you get started!

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