by Jessica Amico | Nov 9, 2026 | Marketing
Analytics can be like going on a date with your customer without actually buying dinner. This isn’t as creepy as it sounds. Analytics show you what your customer wants to see more of. You can see what content they’re spending the most time with. That...
by Jessica Amico | Oct 28, 2026 | Marketing
Stuck on your marketing plan? Whether you’re a solopreneur or a marketing manager, a marketing plan can clear up a lot of decisions ahead of time so you can be lighter on your feet when things come up along the way. Marketing tactics are evolving daily and if...
by Jessica Amico | Oct 18, 2026 | Marketing
Your first website doesn’t have to be hard to make or expensive. It’s easy to get sold on an expensive website from an agency. The thoughts are: 1. Perfect! I’ll pay these marketers to handle my website and then I can check it off the list. 2. Wow...
by Jessica Amico | Oct 14, 2026 | Marketing
“I need new content every day” is a thought soaked in burnout energy. Even if you find yourself excited to create and full of ideas, getting started feels daunting. Your ideas have value and you know you have information to share, but the comparison game...
by Jessica Amico | Oct 7, 2026 | Marketing
Starting from zero sounds great when you’re listening to a story of someone who’s made it. It’s like Elle Woods learning an impressive amount of legal jargon in a two-minute glow up during the song Watch Me Shine. Anyone else get inspired by the quick transformation...
by Jessica Amico | Jun 23, 2026 | Marketing
If you’re an entrepreneur, having a website is the best way to get your products and services out there, but when you’re first starting out, creating a website seems like the most overwhelming process in the world. Let’s unpack that overwhelm and get...
