Marketing Guide

Marketing Guide

Do you have the skills to run your own entrepreneurial hustle, but you’re missing promotional tips and marketing tools? Don’t have the capacity to hire a team of marketing professionals or the time to go back to school and learn the ins and outs of marketing? Here is...
Focus on Communication vs. Outcome

Focus on Communication vs. Outcome

How often are you sharing content with certain people and reactions in mind? I’m going to guess every time you hit publish. We really want to share what our followers care about because we’re hyper-focused on external validation. But how often do we really...
How to Create a Marketing Plan

How to Create a Marketing Plan

Stuck on your marketing plan?  Whether you’re a solopreneur or a marketing manager, a marketing plan can clear up a lot of decisions ahead of time so you can be lighter on your feet when things come up along the way. Marketing tactics are evolving daily and if...
Hire an Agency vs. DIY Website

Hire an Agency vs. DIY Website

Your first website doesn’t have to be hard to make or expensive. It’s easy to get sold on an expensive website from an agency. The thoughts are:  1. Perfect! I’ll pay these marketers to handle my website and then I can check it off the list.  2. Wow...
A Year of Content

A Year of Content

“I need new content every day” is a thought soaked in burnout energy. Even if you find yourself excited to create and full of ideas, getting started feels daunting.  Your ideas have value and you know you have information to share, but the comparison game...