Finding your voice is more than just speaking. It’s listening. It’s slowing down. It’s leaning into your authenticity. It happens one word at a time.
Content marketing is all about getting clear on your vision. What value do you bring to the table, who benefits from this value and how do you connect with your ideal audience? You don’t need the best TikToks, the prettiest pictures, the most degrees – all you need is your genuine skillset and communication techniques to meet people where they’re at.
Content in 3 Steps
Create from your unique perspective on one platform: blog, vlog or podcast.
Connect with your audience and get clear on who aligns with your messaging.
Communicate your value through digital marketing practices.
It’s easy to get overwhelmed. I assure you that you don’t need to do ALL of the things like some marketers might tell you. You need to do what you’re good at and communicate effectively on ONE platform that leads people to your website that then sends people to your product or service. Start with my marketing guide for an overview.
Ditch Perfectionism and Start Your Business
It doesn’t have to be perfect. Start your business!
Repurpose Your Content
Get off the content creation hamster wheel. Let’s talk about repurposing.
How to Build a Basic website in 15 minutes
Here’s the shortest WordPress tutorial ever.
3 of the Best Business Books
Business books aren’t all created equal. Here are three that have changed my business.
You’ve got the skills to be an entrepreneur, but do you have the marketing information you need? Start here!
Focus on Communication vs. Outcome
How often are you sharing content with certain people and reactions in mind? I’m going to guess every time you hit publish.
The reason I do what I do: every single one of us has talent and it deserves to be shared with the world. We all have our reasons for playing small, but don’t let one of those reasons be marketing confusion. A little strategy can go a long way. Perfection isn’t the goal – authentic communication is. Attract the people that you’re meant to attract and repel the people who don’t see your worth.
Letting go vs. Loss
Letting go and loss actually have a lot in common.
Frustration can actually show you more than you think.
Get inspired. Mindset is a huge part of entrepreneurship and business. If a solopreneur has limiting beliefs, they are likely to hold themselves back. That not only rids them of their sense of purpose, but it also holds their audience back because they don’t have someone to turn to. I promise you that even if thousands of people are doing what you do – your unique skillset and voice will land with the right people and create demand that only you can fulfill.
One step at a time. You’ve got this dream for a reason. And I’m here to help! Your content marketing coaching session starts now. Answer the following questions.
- What is my unique value proposition?
- Why do I do what I do?
- What is the main product or service I provide?
- Where do I find the most engagement with my audience?
- What keeps me feeling stuck or confused on how to move forward?
For more free coaching and content marketing tips, join my email list!