by Jessica Amico | Feb 23, 2022 | Marketing
Get off the content creation hamster wheel. Let’s talk about repurposing. I bet if I asked you about your content strategy, your palms would get sweaty. But I know you have more content than you’d realize. Look at your camera roll on your phone, scroll to...
by Jessica Amico | Nov 9, 2020 | Marketing
Analytics can be like going on a date with your customer without actually buying dinner. This isn’t as creepy as it sounds. Analytics show you what your customer wants to see more of. You can see what content they’re spending the most time with. That...
by Jessica Amico | Oct 14, 2020 | Marketing
“I need new content every day” is a thought soaked in burnout energy. Even if you find yourself excited to create and full of ideas, getting started feels daunting. Your ideas have value and you know you have information to share, but the comparison game...
by Jessica Amico | Oct 7, 2020 | Marketing
Starting from zero sounds great when you’re listening to a story of someone who’s made it. It’s like Elle Woods learning an impressive amount of legal jargon in a two-minute glow up during the song Watch Me Shine. Anyone else get inspired by the quick transformation...
