I know you.

If someone asked if you were a perfectionist, you might say no. And then if they asked you why you haven’t started your business yet, you’d come up with a list of reasons why. Those reasons might sound like…

“There are plenty of people doing this already.”

“I need to get better at my craft.”

“I don’t know how to set up my (fill in the blank).”

I can’t even begin to tell you how many of these excuses have got in my way.

Now let me be clear – there’s a difference between an excuse and a true statement.

For me, I found myself making excuses around writing blog content. I found myself thinking I could add more value to the post and create all of these different freebies and then I just found myself exhausted and feeling like I’d hold off posting because it “wasn’t ready.”

Recently, I decided that I needed to allow myself to write what felt like it flowed. Before I told myself: “Only marketing content. Nothing personal.”

And as soon as I decided to throw that idea out the window, I found myself writing closer to daily rather than every few months.

I found myself lost in the details. How should other people take this in? What should I do to make sure they get this from this?

Business school did a lot of great things for me, but it got me caught up in a certain process of how to do things.

I’ve kept great lessons from business school, but I’ve decided to chip away at steps and processes that no longer serve me.

You see, when something doesn’t completely align with you and you keep trying to force, push, claw, scrape to make it happen, it doesn’t work. In those moments of struggle, take a break (even if you don’t have time for one.)

Ask yourself:

  1. Is an emotion or an experience standing in my way? If so, write a brain dump onto a piece of paper about it and see if it helps you to let it go.
  2. Is this a “I should do this” or a “I am excited to do this.” Even if you’re excited about the potential outcome, if you don’t feel good in the day to day grind of it, chances are you won’t do it.
  3. Allow for things to come up and inspire you. I kept telling myself I didn’t like design and turns out I really like designing things for fun and I just dislike designing things that other people are, for lack of a better word, micromanaging.

It’s all about aligning with the people who appreciate what you bring to the table. It’s about aligning with yourself first and then telling people what process serves you. Client first, yes, but don’t forget yourself while trying to make the client happy.

Tell them what works for you. Tell them what your process is like. And then if they say that doesn’t work for them, try to compromise if it doesn’t feel like it’s going against yourself or creating too much more work. If that doesn’t work, you’re not supposed to work with them.

I know, sometimes it’s counter intuitive. “But this person seems like the perfect client.” Yeah, but if you have different working styles, it doesn’t matter how much you like a client, there’s going to be a disconnect in the process which will leave both of you feeling like you wish you would have gotten more out of it or worked with someone else.

Just be you. And ditch the perfectionism. And the “yes ma’am” mentality. And the rest will flow into place.

What’s holding you back? <3

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