Snapchat

• 46 million monthly users
• Younger audience
• Content is temporary

Tik Tok

• 800 million monthly users
• Younger audience
• Eye-catching, video content

Do I need to use each platform?

Absolutely not. You want to show up as an active, engaging source of information and entertainment to your audience. It’s hard to do that effectively and frequently on 8+ (yes there are more) different places.

The goal of social media is to drive traffic to your business and increase awareness.

With content overload, including jokes, videos, news, articles, blogs, sales, and advertisements, it can be easy to lose sight of the goal. Social media is the best way to reach your target audience. How can people buy from you if they don’t know you exist?

And if you’re just starting out and don’t like the idea of sales, the truth is that you have something of value that people need! No, not everyone will need what you’re selling, but your people will! So reframe your mind to view sales and marketing as a good thing and serve your audience!

The more consistently you post on social media, the more you will build your audience. This audience can be considered your warm customer acquisition. These people are likely to buy from you because they 1. are aware of your business 2. know your brand.

Where to Drive Traffic

While you can buy things through social media, often times these platforms connect people to your website to create a conversion. This conversion can be…

1. Clicking through to a blog post

2. Signing up for your newsletter

3. Buying something 

Develop a Strategy

My recommendation is to start with one to two social media platforms. I’d probably start with Facebook and Instagram because they are the most utilized, connect to the widest variety of people, utilize the same/similar content, and are easy to advertise on. 

You can compare the growth between Facebook and Instagram on a month to month basis. How many followers do your accounts have? How much engagement have these accounts created? Pay attention to the differences in your audience and then you can evaluate if they are both effectively bringing people to your business or if one makes more sense to move forward with than the other. 

Social Media Tools

If you are already feeling overwhelmed, you’re not alone! There are so many helpful tools out there to schedule the posts ahead of time, to create visually appealing posts, to track engagement, and create reports.

Keep In Mind

While it’s easy to rely solely on social media for all of the things, it’s super important to remember that social media platforms come and go. Even if they’ve been around for a while, like Facebook, their relevance and their audience shifts. Say your social media accounts were gone tomorrow, would you have a place that your people could go to in order to find all the information they need to continue to be a customer?

Your email list and website are much more specific to you and you have a lot more control over the content and what the audience sees and goes to next.

While this is a high-level summary of how to begin your social media following, this is just scratching the surface. There are endless resources and I’m happy to be an additional one! I’ll link to some other helpful tips, tricks, and articles along the way and am always here if you have questions!